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PRIVACY POLICY
Last updated: 2025.12.02

1. Personal Data We Collect

 

We may collect and process the following categories of personal data when you use our website or services:

 

1.1 Information You Provide Directly

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  • Contact details: name, email address, phone number, billing/shipping address

  • Order details: products purchased, order history

  • Payment details: processed securely by third-party payment processors (we do not store full payment card details)

  • Customer support communications: messages sent via email, contact forms, or phone)

 

1.2 Automatically Collected Information

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When you visit our website, we automatically collect:

  • IP address and device identifiers

  • Browser type and operating system

  • Browsing behavior (pages viewed, time spent, website activity)

  • Cookies and tracking technologies (see Section 3)

 

1.3 Information From Third Parties​

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  • Payment processors (PayPal, credit card gateways)

  • Suppliers and dropshipping partners (for order fulfillment and shipping status)

 

2. How We Use Your Personal Data

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We use your data for the following purposes:

To process and fulfill your orders

  • Managing payments

  • Shipping products via third-party suppliers

  • Sending order confirmations and updates

 

To improve our website and services

  • Analyzing usage data

  • Enhancing user experience

 

For customer service and communication

  • Responding to inquiries

  • Providing support

 

For legal and compliance purposes

  • Preventing fraud

  • Meeting tax and record-keeping obligations

  • Ensuring GDPR compliance

 

3. Cookies and Tracking Technologies

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Our website uses cookies and similar technologies to:

  • Enable website functionality

  • Remember your preferences

  • Analyze site traffic and performance

  • Provide personalized advertising

 

You may control cookies through your browser settings. Some features may not function properly if cookies are disabled.

 

Wix, as our website host, may also implement cookies to ensure site functionality and security.

 

4. Third-Party Service Providers

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We share personal data only with trusted third parties necessary to operate our business. These may include:

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4.1 Website Hosting​​
 

  • Wix.com Ltd.

Stores website data, provides hosting services, and may process analytics information.

 

4.2 Payment Processors

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  • PayPal

  • Credit card processors (via Wix Payments or integrated gateways)

They process your payment information securely. We do not store full card details.

 

4.3 Dropshipping Suppliers

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We share essential order information (name, address, ordered products) with suppliers for:

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  • Product manufacturing

  • Packaging

  • Shipping and delivery

 

4.4 Analytics and Advertising Tools

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(If enabled on Wix)

  • Google Analytics

  • Facebook Pixel

These tools may collect usage data for analytics and marketing.

All third-party providers have contractual obligations to handle your data safely and comply with applicable data protection laws.

 

5. Legal Basis for Processing (GDPR)

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Under the GDPR, we rely on the following legal bases:​

  • Contract performance: to fulfill your orders

  • Consent: for email marketing and optional cookies

  • Legitimate interests: fraud prevention, business improvement

  • Legal obligations: tax, accounting, compliance

 

6. Data Retention

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We retain your personal data only as long as necessary for the purposes described, including:

  • Order and transaction data: 6–10 years (for legal and tax compliance)

  • Customer account data: until account deletion

  • Email communication: for as long as necessary to provide support

  • Cookie data: according to cookie type and browser settings​
     

When data is no longer needed, it is securely deleted or anonymized.

 

7. International Data Transfers

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Because we use Wix, PayPal, and international suppliers, your data may be transferred outside your home country, including to:

  • Canada

  • United States

  • Other countries where our suppliers operate

We rely on GDPR-approved mechanisms such as Standard Contractual Clauses (SCCs), contractual safeguards, and vendor compliance frameworks to protect your information.

 

8. Your Rights Under GDPR

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You have the following rights regarding your personal data:

  • Right to access – request a copy of your personal data

  • Right to rectification – correct inaccurate or incomplete information

  • Right to erasure ("right to be forgotten")

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing (including direct marketing)

  • Right to withdraw consent at any time

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To exercise any of these rights, contact us at:

info@dragfitfusion.com

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We may require identity verification for security purposes.

 

9. Right to Lodge a Complaint

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If you believe your data rights have been violated, you have the right to lodge a complaint with a supervisory authority in your country of residence.

​For GDPR purposes, you may also contact a European data protection authority such as:

  • ​European Data Protection Board (EDPB)

(Choose authority based on your location)

 

10. Security Measures

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We take appropriate technical and organizational measures to safeguard your data, including:

  • Encrypted website connection (HTTPS)

  • Secure payment gateways

  • Access controls and authentication

  • Data minimization and secure storage

 

While no online system is completely risk-free, we strive to protect your information to the highest standard.

 

11. Changes to This Privacy Policy

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We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our website after changes indicates acceptance of the updated policy.

 

12. Contact Information

 

If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us:

Email: info@dragfitfusion.com

Phone: 514-434-7668

 

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